2 bedroom flat in Helsinki, 100m2
A modern 2-bedroom apartment was put for sale with a price tag of 375.000€. An agent was selling it for 6 months without any luck. The owner wasn’t happy with the situation… Better later than never, she realized that a key word would be home-staging.
I was happy to start this project by using pieces of furniture of her relatives to minimize expenses, renting some and buying the rest, which she could easily use in her new home. The apartment was in a good condition, so no renovation was needed at all. I decided to paint a couple of walls in shades of grey to give a bit more character to the space.
Bedroom should always be cosy and fresh, so that a potential buyer would want to jump into that bed and have a good night sleep there. Relaxing neutral colour scheme is pretty essetial. Blue is a much more calming colour than red.
The second bedroom is staged as a guestroom showing what can be fitted there – a bed and a desk. It could have been styled as a chldren’s room, but the target group wasn’t a family with children, but rather for a couple, whose children have already moved out.
In staging it’s important to find out who is the target group, and style the apartment according to that.
Also the living room is staged with neutral shades like grey, beige and crispy white with a splash of colours in small decorative items like teacandle holders and flowers. Note how the curtains softens the look even if they are just plain white ones.
First impression is always important, and you can make it only once. Inviting, clean & cosy apartment without any extra clutter always gives a homely feeling.
Among neutral shades a splash of colour in form of flowers and small items gives that wanted cosy feeling. Fresh flowers definitely make wonders!
Kitchen is the heart of almost any home, so it should look clean, functional and as a place where a potential buyer would love to cook and be having dinner. A nicely set table looks much better than an empty one, doesn’t it?
How did I start this project? By collecting pictures and making moodboards to find the right atmosphere of the apartment.
A layout with furnished rooms gives a good sense of the apartment, and a buyer can see straight away the most ideal way how to use the space.
Below you can find also pictures of the apartment before staging. It was nice & tidy, but had a bit old-fashion look, and too many personal items. It’s good to remember that you are not selling your home, but an apartment which a potential buyer could see as his/her future home.
And finally the most important part – the apartment was sold in 2 months for 420.000€!!! Price for the home-staging in this case was 2.500€ including all the work and purchases.
So putting 2.500€ for home-staging gave for the client 42.500€ more!