2 bedroom flat in Budapest, 107m2
With this big and light apartment in the central area of Budapest I started with de-cluttering and tidying up. I packed the small personal items into boxes and placed them in the storage room behind the bathroom.
As the space was not empty it was cost-wisely better to use the existing pieces of furniture. The main colour was picked up from the color of the red couch and armchair. All the walls were repainted in white to give a clean, fresh and light atmosphere.
There was no need to change the layout of the rooms. The three main rooms facing the street were kept as a master bedroom, living room and study/guestroom.
I always like to make the beds as inviting as possible with thick duvets, nice sheets and duvet covers, plankets and loads of cushions. White always looks fresh. This time I kept the red colour in the guest room as there was already a red bedspread, just added some iconic 'Unikko' duvet covers by a Finnish brand called Marimekko to cheer up the room a bit more.
Red is a pretty strong colour and might be a deal breaker to someone. So I decided to downshift the hue by adding crispy white which makes the space feel airy and fresh and by a hint of black to sharpen the overall look. All the time keeping in mind the potential target group, which was a young/young-ish couple who wanted to live in a hectic part of the city.
It was no use starting a costly reno in the kitchen as the meaning of staging is to create an illusion what can be done and what fits to the space. Anyway, the flat was move-in ready and everything was functioning. Same thing with the bathroom.
My aim was to highlight the flat's assets while downplaying its flaws.
The average price of similar size flats in the area was 32 million forints. After the staging was done the owner had courage to put a new price tag of 42 million forints. The price for staging was 350.000ft.
After three weeks the flat was sold with the new asking price!